5 Common Business Signage Mistakes to Avoid

5 Common Business Signage Mistakes to Avoid

As a business owner, you know how important your outdoor signage is. It's not enough just to have a sign though; it needs to be used properly. Here are some common mistakes you should avoid with your outdoor business sign.Bad locationThe whole point of your electric business sign is to get people to see it, right? One of the biggest mistakes business owners make is putting their electronic business signs in a bad location. Make sure your sign is in a place that will get the most exposure to motor and foot traffic passing by.Poor readabilityOkay, so your sign is in a place where people can see it. Now you need to make sure they can read it. The beauty of electronic signs for businesses is that you can play with the graphics, color, font size, etc. The bad thing about this is that it can make your sign hard to read if you go a little too crazy. Make sure your front is big enough and easy to read, and don't pick colors that make it hard to pick out the message on your sign. ...

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3 Advantages of Switching to Electronic Signs

3 Advantages of Switching to Electronic Signs

Whether you've been in business for 20 years or just started up last winter, it's likely that you already know the impact that signage has for your company. Need a refresher? As it turns out, an estimated 35% of people wouldn't have even discovered a business if it weren't for signage.But is traditional business signage really going to take your small shop to the next level? If you're ready to expand your customer base and break into new business territory, you need to check out some of the advantages that electronic signs can offer.High ImpactSigns of any kind already have an impact on customers. As mentioned previously, many customers would never know a business existed if not for its signage. Electronic and LED signs for businesses can amplify that effect. But while a regular sign may grab attention, an electronic sign will command it. Your brand visibility will be higher, your sign will create more awareness, and there's a greater likelihood that you'll be able to ...

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3 New and Creative Ways to Bring Customers into Your Store

3 New and Creative Ways to Bring Customers into Your Store

As a retailer, you may find it challenging to get potential customers through the door. There are so many old ways of doing this, but those ways may be tired and not work anymore. Fortunately, there are a number of new and creative ways to draw people in. Let's take a look at a few of them.Use Website Coupons and LED SignsEveryone loves to save a little bit of money, and it's easy to get customers to shop at your store if you're offering coupons. Now, to make sure that they actually come through your door instead of just shopping online, put the coupon on your website but make it for in-store use only, therefore enticing them to enter your shop. You can even use an LED sign company to create outdoor LED signs. The LED sign company can create a scrolling marquee sign that can advertise the online coupon. This will not only drive up your web traffic, but it will drive customers into your store as well. After all, studies show that 17% of customers walked into Best Buy because ...

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3 Mistakes to Avoid When Creating Business Signage

3 Mistakes to Avoid When Creating Business Signage

When it comes to being a business owner, there's a lot to think about. You have to consider how your product or service is selling, how your employees are doing, and how you can become the best in your industry, just to name a few.You also have to consider what you are doing to bring in potential clients who may be driving by or looking at your sign. The use of signage is key in a business owner's life because it can help bring in new customers, or if the signage isn't as good as it could be, drive people away. Studies show that the addition or update of a business sign can directly improve sales revenue. In fact, a large storefront sign actually increases revenue by 7.7% In order to keep customers coming in, there are a few mistakes that you should avoid when creating your business signage. Let's take a look at a few.FontWhen creating your signage for businesses, you have to consider who is going to be reading what is written and from where. You may think that having ...

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How To Write Snappy Marketing Copy On Your LED Sign

How To Write Snappy Marketing Copy On Your LED Sign

Digital signs for businesses are highly effective marketing techniques -- but only when they really pack a punch. If you are considering using digital signs for your small business, there a few ways to make the copy really catch eyes. And since 68% of respondents in a recent survey reported making shopping decisions from their car, it's certainly worth writing the best copy possible since it most likely will catch potential customer's eyes when they're driving past.

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How to Fully Utilize Your Business Signage

How to Fully Utilize Your Business Signage

Signage is extremely important for businesses. It helps to attract customers and brings in profit for your company. It can also help to distinguish the difference between you and other companies. In fact, 35% of people said they wouldn't have even found a particular business without its signage.Small businesses, in particular, positively benefit from the use of signs as they are used as a marketing tool. Since small businesses tend to be local, anyone driving by that lives around that area is likely to pay a visit if they see a new business to support.Not only do signs help you bring new customers into your business, they also help you brand your company. If you have a logo that is associated with your company, you can put LED business signs outside of your location that proudly display the logo. It's also super important that you continue to use your logo, name, and any other relevant words or pictures consistently over every medium. Once people start seeing that logo over ...

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Want To Increase Local Business? Try An LED Sign

Want To Increase Local Business? Try An LED Sign

If you're looking to attract customers to your small business, you might be looking into all manner of high-tech solutions. But as it turns out, one of the best ways to attract customer is also one of the oldest ways: just throw up a sign.It might surprise you that something as simple as LED signs for businesses can increase the number of customers you get, but most small businesses get their customers from nearby. In fact, nearly 85% of all customers that a business will receive live or work within a five-mile radius from the location. That means simply having electronic signs to catch their attention can be a good way to get them inside.The best part? After you purchase the sign from an LED sign company, you don't have to pay for it again. You just need to plug it in and let it run, with a small potential increase in the power bill. It's a great advertising investment.LED signs for businesses are especially effective if they're bright, but not obnoxious, and you ...

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