Is Your Business Signage Effective? 3 Ways to Find Out (And Fix It For Good)

Even though most businesses have increased their efforts on digital marketing during the last few years, you shouldn't abandon traditional advertising methods, either. After all, 17% of Best Buy's walk-in customers came in to shop just from its signs alone. If your business wants to attract local customers, you need to make sure your signage is on point. But how do you know if your outdoor LED signs or marquees are effective? Below are three questions you'll need to ask yourself about your signage to ascertain whether it's making a big enough impact. 

• Are your signs readable from a distance?Let's face it: if potential customers can't even read your sign from the road, there's no way you're going to get them through the door. Your font type and size need to be legible, above all else. Overly flowery fonts or too-small typefaces simply won't do. You'll also need to make sure your message is clear and concise from the start. Forgo long phrases or complete sentences for sharp, to-the-point language. As long as your sign is understandable, use as few words as you can. Finally, give careful consideration to the colors you use. If you want to go bright and bold, make sure there's enough contrast for viewers. While being creative with your design is important, it shouldn't be at the expense of readability.
• Is your signage well-lit?No matter your business hours, your sign should stand out at any time. It's pretty pointless to put in all of that effort if potential customers won't notice it. Even if you aren't open in the evenings, digital LED business signs will help members of the community (a.k.a. your customers) notice and remember you when they pass by. And if your organization does stay open after dark, outdoor LED signs will allow your customers to find you. Keep in mind that digital LED business signs are visible during the day as well, so they're typically a better investment than more limited types of signage.
• Do you have consistent branding?Most business owners realize that all of their advertising should be consistent across the board. But don't forget that your digital LED business signs are part of this marketing strategy, too. If your signage (whether digital or not) doesn't fit in with your overarching message, identity, or demographic, it's not going to produce the results you want. The look of your signage should reinforce your brand identity and make sense with how you're trying to market your company. The colors, logos, and general feel of your signage needs to reflect what you're trying to accomplish. Otherwise, you could be contributing to a brand identity crisis that will confuse potential customers and drive them away.

If your answer to any of these queries above was a "no" or an "I'm not sure," it's clear you need better digital LED business signs. To find out more about how our digital signs for businesses can help you bring in more clientele, contact us today.