Are You Making These 4 Mistakes With Your School Signs?

Your school marquee can communicate all kinds of important information and help you connect to members of your community. School electronic signs work in the same way billboards do, in that they grab the attention of passersby and inform them of upcoming events. Since 26% of poll respondents will take note of a phone number or web address listed on a billboard, you can capitalize on this knowledge and use similar tactics to get noticed.But even though digital school signs can be an effective means of communication, these outdoor school signs can also be rendered totally useless if certain mistakes are made. When outdoor signs for schools are cluttered, unclear, outdated, or just aren't used to their full potential, you're missing out on a huge opportunity and may even alter the perception of your institution. If you want your digital school signs to convey the right message, be sure to avoid the four following mistakes.

• Your message is too longAs a general rule, short and sweet is the way to go. Compelling school LED signs are very concise. Don't use several words when one will do. Be sure the main point of your message is clear and uncluttered. An overcrowded sign won't read well to passersby and your info will get lost in the shuffle. Brief and catchy messages will serve you much better.
• Your message has spelling errorsSpelling mistakes on any type of signage is a cringeworthy event, but it's especially embarrassing if that sign is for a school! Educational facilities need to practice what they preach, so make sure your signs are free of errors. If you fail to do so, you might find you've been featured in a "sign fail" social media post! Be sure to double-check spelling and punctuation on your signage.
• You don't update your signageThe beauty of digital school signs is that they're easy to update. So if you have outdated messages or haven't refreshed your signage in a while, you're basically missing out on a chance to advertise your events. Community members want to know what's going on with the school, but they'll quickly lose interest and may even form a negative impression about your institution if your sign isn't up-to-date. You may find that working from an events calendar or scheduling regular signage updates can help you stay on top of things.
• You don't use your school LED signs properlyNot only should you update your message on a regular basis, but you also need to understand the best practice for using it. These signs can be used to welcome kids back to school and to cheer on the football team, but they can also be used in case of an emergency or to communicate important reminders or school closings. You can even give safety tips throughout the year! Make sure that your updates are helpful and promote school spirit.

Want to ensure your school sign is top-notch for next year? The spring and summer months are the perfect time to think about revamping your signage. To find out more, contact us today!